48x72 wheatpaste posters do it best in new yor city.
Founded in 2017, Sauced Lab has grown into a highly experienced guerrilla marketing agency with a deep focus on wheat paste poster campaigns across New York City. Over the years, we’ve mastered every part of the process—from printing and selecting the highest-quality paper stocks to understanding installer patterns and street-level behavior that determine where posters perform best. This hands-on expertise allows us to offer the best of both worlds to our clients: strategic planning backed by real-world execution.
Our team knows New York City inside and out, and that local knowledge is what sets our wheat paste campaigns apart. Clients trust that when they work with Sauced Lab, they’re getting an unmatched, fully packaged campaign designed to maximize visibility, placement, and impact. Every detail is intentional, ensuring each message earns the impressions it deserves.
Wheatpaste poster location in downtown Manhattan, with the FOHR 48×72 designs.
That experience was on full display in our recent large-scale campaign for the content creator brand FOHR. This wheat paste poster campaign featured six different creatives, all produced in the bold 48×72 format and installed throughout Manhattan. Locations spanned from the Lower East Side, Chinatown, and SoHo, all the way up through the Upper East Side and Upper West Side. The goal was simple: target neighborhoods where FOHR’s ideal consumer already spends time—and execute flawlessly.
Once the designs were finalized, we moved quickly into production and deployed our street teams with a curated list of high-impact locations. Unlike typical installs, this campaign leaned heavily into large-format 48×72 wheat paste posters, using six interchangeable designs to create a dynamic and visually engaging presence on the streets. This approach added depth to the campaign and elevated the imagery, making each installation feel intentional and art-driven.
FOHR Wheatpaste poster in size 48×72 in Soho, near Prince St.
For 48×72 wheat paste campaigns, we strongly recommend bold, striking visuals. At this scale, strong imagery ensures your message isn’t just seen—it’s remembered.
If you’re interested in launching a 48×72 wheat paste poster campaign in New York City, reach out to sales@saucedlab.com to get started.
