“A Love Letter to Moms: How Sauced Lab and Venus Et Fleur Took Over NYC with a Landmark Wheatpaste Campaign”
Ahead of Mother’s Day in New York City, Sauced Lab joined forces with Venus Et Fleur to deliver what can only be described as one of the most striking wheatpasting poster campaigns the city has seen to date. Designed to command attention and spark conversation, the campaign leaned into both emotional storytelling and bold visual execution.
